Library Land Project

Enjoying cocktails on the opening day of the Map Room Tea Lounge at the Boston Public Library.

Enjoying cocktails on the opening day of the Map Room Tea Lounge at the Boston Public Library. Left to Right: Adam Zand, past president & Greg Peverill-Conti, executive director at the Library Land Project.

The Library Land Project is an unexpected and wonderful offshoot of SharpOrange. It started because we needed a place to meet and work. One library led to another and another. Pretty soon, we decided to visit (and work in) all of the public libraries in Massachusetts. It didn’t take long for us to realize what amazing - and often underappreciated - places they are. We used our PR skills to tell their stories far and wide.

We learned a lot about public libraries - and, importantly, how genuine credibility can be established and used effectively.

In June 2020, the Library Land Project, Inc. became a section 501(c)(3) charitable organization. Its mission is to explore, document, and promote public libraries in order to educate people about the essential role of these institutions in our communities. The goal is to re-frame how people see and understand libraries in the 21st century. Everyone is invited to join the quest to see, share, and celebrate all that is extraordinary in Library Land.

Adam is co-founder and past president of the Library Land Project. He has traveled extensively to visit public libraries, giving talks and webinars, publishing articles. He continues to consult within, and advocate for, the library ecosystem. He is also a trustee of the Thayer Memorial Library in Lancaster, Mass.